Hotel & Hospitality Management Culture in Bali - Free Sample

Question: Discuss about the Impacts of Hotel Development on Culture in Bali. Answer: Introduction: Tourism can be considered as the star of the growth economic in Bali. Bali is located in the Archipelago of Indonesia which is known for its tropical climate, volcanic mountain peaks and sunny beaches. Bali is, however, becoming increasingly crowded as a tourists destination day by day. Tourism in Bali is a huge industry that provides a source of income for many villages and families across the island. As per Abrate Viglia, Bali is an island in Indonesia which does not have adequate natural resources which make tourism to be an important sector for the economy of the island. Tourism in Bali has experienced rapid development for the past two decades and has resulted in Bali being the most popular tourist destination in Indonesia (Abrate Viglia, 2016). People from all around the world are drawn by the intricate rice paddies, temples, paddies and fascinating culture. The rapidity in the development of the world tourism in Bali resulted in the opening of the airport in Denpasar which has contributed to the growth in the tourism. As per Arenoe, van der Rest Kattuman, the area of the economy witnessed growth in the employment from the year of 1970 to 1980.this resulted in bringing stability to the economy of the country. In spite of the implications of tourism that is good for the economy of Bali as a whole, there are certain negative impacts that are faced by Bali in the recent times (Arenoe, van der Rest Kattuman, 2015). The difference in the culture in Bali for the tourists is also reflected in the languages that are spoken or used for communication. Considering the negative impacts of the development of hotels in Bali, tourism also has adverse impacts on the residents and the environment of the place. It can be said that the perceived negative impact of the Bali is greater than the positive impact. The island is being crowded by people who are increasing every single day. The construction of villas and hotels which are also increasing in order to provide accommodation to the increasing crowd has resulted in creating a huge turmoil to the environment of Bali. Balinese have their own language to effectively communicate with each other (Arenoe, van der Rest Kattuman, 2015). Thus, for the residents to preserve the culture of Bali, it is required to preserve the language which can only be done by using The Balinese language by the residents on a regular basis. If the residents of Bali would stop using the Balinese, then the language would be on the verge of extinct which is threatening culture of the place. On the other hand, in order to maintain the hospitality for the foreigners, the hotel industry have to hire people who know better English or recruit foreigners who can speak better English. This, way it is impacting the frequency of usage of Balinese language in the country (Arenoe, van der Rest Kattuman, 2015). Language: However, there have been both positive and negative impacts of tourism of Bali due to the hotel development. The development of hotel due to wide range tourism activities have impacted positively on the resident of Bali. As tourism contributes a lot to the economy and development in Bali which has made Bali one of the places in Indonesia to have high standards of living with the number of people who are either very less or completely uneducated. According to Brown, Arendt Bosselman, while many foreigners flock to Bali for tourism purpose as well as investing in the development of the hotel industry, the building of entertainment and hotel venues is an obvious outcome. Investors who have the capital build the recreation centres build large villas, restaurants, luxurious resorts, etc, which enhances the hospitality industry. When there is incoming of a huge number of foreigners, there arises a need to have effective communication with the foreigners as the regional or language of Bali is Balinese (Brown, Arendt Bosselman, 2014). The majority of the population across the world speaks and understands English. Thus, it is easy to communicate in English as for obvious reason any tourist won't be learning Balinese after visiting the country. The language barrier provides a great scope for the residents of Bali to learn, speak and be fluent in the English language as they need to communicate with the foreign guests and tourists for making the tourist feel that they are accepted and understood in the country. This also plays a major factor in increasing the business as the tourists majorly prefer those places where they are understood, especially they do not face issues with the language barrier (Denizci Guillet, Law Xiao, 2014). The inability to be exposed to effective English language is brought down by the development of the hotel industry in Bali as the employees who are already working or the individuals who are willing to work have to learn English as a language of communication. This is a very positive impact on the residents of Bali which would in a certain way enhance the education status of the residents of the island (Garca-Lillo, beda-Garca Marco-Lajara, 2016). Moreover, the increasing number of hotel would also lead to the increase in the accommodation for the tourists. Tourists would find the place every accommodating and comfortable and even give positive reviews about the place to their friends and family which would also invite in more tourists (Guerrier, 2013). It is even found that many tourists are even inquisitive to learn a new language and the language of the places that they visit. The tourists also get interested in learning The Balinese language which results in an exchange of culture and language to some extent. Thus, the richness of the cultural heritage of Bali is enhanced which adds to the enhancement of the place as a whole. Type of work: The people of Bali were mostly engaged in the agriculture sector. The people mostly worked in the rice fields of Bali that are diminishing day by day due to the development of hotels. Many rice fields were even sold for the benefits of the investors from the foreign countries to build villas and other luxury resorts. This has also lead to the blockage of the irrigation channels which are closed due to the construction of roads and buildings for better access to the hotels and villas (Israeli, 2014). The outcomes of all these activities have led to the droughts in the rice fields which has decreased the production of the grain for the country. Thus, the agriculture sector is hit negatively by the development of the hotels. As per Ivanova, Ivanov Magnini, the traditional lifestyle of the Balinese was more focused towards enhancing the culture by sending more time in their community or society along with nature. The development of the hotels has affected the lifestyle of the residents as most people are slowly becoming materialistic (Ivanova, Ivanov Magnini, 2016). They prefer money to the culture which is very evident from their lifestyle. The social life of the people in Bali is becoming chaotic individualism from an enhancing community. They are slowly losing the sense of culture which slowly would lead to extinct of the Balinese culture. On the other hand, the establishment and increase in the number of hotel and villas in Bali are contributing a major share in the economy of the country. Many families are able to service due to the employment that it is providing tie the Balinese people. The unemployment of Bali is getting reduced every year due to the development of the hotels and the hospitality industry. Thus, the development of the economy is clearly evident due to the development of the tourism and hotels in Bali. Religion: With the commercialization of tourism, the influx of the tourist from all over the world can be directly presented as the influx of various cultures. Most of the residents in Bali are Hindus for whom the sea is treated as one form of God. According to Lin, Chang Lin, Hindu people worship and Respect Sea. The tourists from all over the globe ignore the fact and the religious belief of the Hindus and look forward to their personal entertainment and happen to damage the environment. This is specifically observed in the cases where the resorts and hotels are built by the side of the beach. Moreover, the Hindus consider consumption of beef and killing of cows as a huge sin (Lin, Chang Lin, 2014). On the contrary, most of the foreigners find beef to be the delicacy and thus, the hotels in Bali have to provide them with beef which results in the killing of many cows in the Hindu country. This is damaging the cultural belief as well as the environment of Bali. It can be said the increased number of tourists would result in the exchange of knowledge regarding the different cultural heritage of many countries in the island. This would provide the residents as well as the tourist from all countries the scope to learn about various cultures (Rahimi, et al., 2016). When people from multiple countries would stay in the hotels, the employees who are Balinese would gain knowledge and insights into the various cultures of different countries. Thus, they can pass the knowledge to other residents which would be enhancing in it. Conclusion: Bali is exceptionally a beautiful island that is termed as one of the "Dreamed Destination" of Asia. The fact that it is flooded with tourists all the time of the year, both the beautiful environment and the coast is disfigured by tourism. Thus, sustainability has to be practiced while developing the hotels and other tourism and hospitality activities to maintain both the environment and culture. References Abrate, G. and Viglia, G., 2016. Strategic and tactical price decisions in hotel revenue management.Tourism Management,55, pp.123-132. Arenoe, B., van der Rest, J.P.I. and Kattuman, P., 2015. Game theoretic pricing models in hotel revenue management: An equilibrium choice-based conjoint analysis approach.Tourism Management,51, pp.96-102. Boella, M. and Goss-Turner, S., 2013.Human resource management in the hospitality industry: A guide to best practice. Routledge. Breakey, N.M., Robinson, R.N. and Brenner, M.L., 2014. Approaches in the Design and Delivery of Hotel/Hospitality Management Undergraduate Degree Programmes within Australia.The Routledge Handbook of Tourism and Hospitality Education, pp.305-320. Brown, E.A., Arendt, S.W. and Bosselman, R.H., 2014. Hospitality management graduates perceptions of career factor importance and career factor experience.International Journal of Hospitality Management,37, pp.58-67. Denizci Guillet, B., Law, R. and Xiao, Q., 2014. Rate fences in hotel revenue management and their applications to Chinese leisure travelers: A fractional factorial Design approach.Cornell Hospitality Quarterly,55(2), pp.186-196. Garca-Lillo, F., beda-Garca, M. and Marco-Lajara, B., 2016. The intellectual structure of research in hospitality management: A literature review using bibliometric methods of the journal International Journal of Hospitality Management.International Journal of Hospitality Management,52, pp.121-130. Guerrier, Y., 2013. hospitality management.Key Concepts in Hospitality Management. Israeli, A.A., 2014. An inter-paradigmatic agenda for research, education and practice in hospitality management.International Journal of Hospitality Management,42, pp.188-191. Ivanova, M., Ivanov, S. and Magnini, V.P. eds., 2016.The Routledge Handbook of Hotel Chain Management. Routledge. Lin, C.Y., Chang, W.H. and Lin, T.Y., 2014. The study on constructing a curriculum model of hotel English for undergraduate hospitality management in Taiwan.Theory and Practice in Language Studies,4(10), p.2001. Rahimi, R., Rahimi, R., Gunlu, E. and Gunlu, E., 2016. Implementing Customer Relationship Management (CRM) in hotel industry from organizational culture perspective: Case of a chain hotel in the UK.International Journal of Contemporary Hospitality Management,28(1), pp.89-112.